When you are starting your business, there are so many things to keep in mind when it comes to marketing and promotion. Most successful companies utilize various outlets of marketing. A few examples are social media platforms, email marketing and blogging for your business. The main focus of marketing is to get your name out there in the world and to get clients. Creating a blog for your business can help with driving traffic, connect more with your target audience, and help establish you as an expert in your field.
Reason #1- A blog can boost your SEO (Search Engine Optimization)
Search engines such as Google crave new and fresh content to offer the masses. When you capitalize on using keywords in your blog writing, search engines capture those words and rank you higher in searches. This process increases your visibility and encourages traffic flow to your website. The higher you are listed, the higher the chances are that a new potential client will come across your information and want to work with you.
Reason #2- A blog can get you noticed
A blog can help your existing audience get to know you better. People like to feel that they see a business on a more relatable level and will want to work with them more in the long run. By reaching your tribe on a more personal level, you can take this opportunity to show them your brand and personality. People often want to do business with someone that they feel they can relate to and knows their struggles. The result of this approach is a higher customer conversion rate. Instead of only saying what you can do for someone, a blog can show them real-life stories that come from you. You can also take advantage of answering questions from your community with your blog. If you have a new promotion or product that you want to offer, writing a blog post about it will get all the information out to your readers and help you sell.
Reason #3- A blog can establish your business as a leader in the industry
Every entrepreneur wants to make their mark on the world. It is natural human behavior for you to feel valued. A blog that is well written and contains valuable content will set you apart from others in your industry. You can create your blog to be a resource for others in your industry. Being a resource, helps you to gain credibility as a knowledgeable business owner. For example, if you are consistently writing about the best Pinterest tips and how to monetize it for your business. Then when others are looking for help with Pinterest, they will seek you out as the go-to person for that platform.
These are the main reasons that a blog can help your business, but you can also monetize and make money from your blog articles. When you participate in sponsored posts or affiliate marketing, you can make money when someone purchases the product from your links. This is an easy way to share something that you like and make some money on the side with minimal effort. By including a call to action at the end of every post, you can guide your reader into the next step that you would like them to take. Having a call to action is particularly profitable if you have an alternative marketing strategy set in place to pair alongside your blog.
When you are a business owner, you eventually want to try to market through every avenue. Perhaps you are starting and do not feel like you have enough valuable content. Keep a blog in mind for the future. The most exciting thing to remember about having a blog is that it is out the forever. In having a blog, you can put in minimal effort, and the post keeps working for you. I have come across valuable posts that someone wrote years in the past. Try writing a couple of posts for your business and sit back and watch the clients come to you.