How outsourcing CONTENT before the holidays will make an impact in your business

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How Outsourcing Content Before The Holidays Will Impact Your Business

While last week's article described an overview of the ways to make outsourcing become that gift for your business you never knew you needed during the holidays, this week I want to specifically break down outsourcing content. 

Because content is still Queen, and through outsourcing virtual assistants make up the queen’s court. 

Content is the lifeline that connects you to the marketplace. It is how you communicate with your prospective customers and keep returning customers coming back for more. In layman's terms, we can't know your business exists unless you find a way to tell us. Pick a blog post, social media status, podcast or video and get to work. The good news is that content is not just about writing an article, so don't worry if you don't have the gift of typing. You don't even need a computer with all the bells and whistles either. Your smartphone will do just fine. You just have to actually do it, before the holidays, before the in-laws command your precious time, before your make one New Year resolution. 

More good news: we can assist with this. Here’s how outsourcing content before the holidays will make and impact in your business:

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The Outsourced Blogger 
As you plan your holiday menus and other festive to-dos, a single outsourced writer is waiting for you to outsource that blog (or other web content for that matter). The articles won’t write themselves and you have a lot to say. From company announcements to holiday wishes to New Year/new product launches, a blogger will help get the word out. And I mean a blogger who knows how to write, not one of those fly-by-night people you’d find overseas who are only good for padding keywords into a Word document.  I’m talking 500-1000 words (at least) each week to show how knowledgeable you are about...well...whatever your customers’ needs are! Believe me, if you write it, they will read. 

The Outsourced Social Media Manager
Have you been meaning to update your Facebook or Instagram business pages, but never really made time? Don’t feel guilty. Many people don’t realize how much of a job managing social media could be. But when they do come to the conclusion, they get it outsourced. After a consultation session, your outsourced social media manager will take charge of representing your company and become the virtual voice on your behalf. When your followers leave not-so-kind comments, social media managers will respond to them per your wishes. They create content and provide images as well. More importantly, social media managers will help you create brand awareness by creating ad strategies thought campaign development. Who knew your company needed social media (and a manager) to help improve the bottom line?

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The Outsourced Podcast Editor
If you don’t have a podcast, you are missing out on another method to promote your brand. Chances are you are thinking about podcasting but if you don’t have time to manage your social media you probably don’t have time to create weekly-episodes’ worth of content. With the right podcast editor, you’ll be able to outsource editing, mixing and mastering. And they will do it fast. All you would need to do is provide the content (read: hit the record button on your smartphone recording app and talk!) and job expectations. The outsourced podcast editor will do the rest. Try to get off the ground in time to announce your Cyber Monday sales! 

The Outsourced Video Producer
In case you don’t know, YouTube is a great content marketing strategy for business owners! There is nothing like seeing you or your product or service live (or recorded) in color! From video edits, to voice over duties, to video descriptions, the outsourced video producer will support your efforts to finally get in front of a camera. Animation, special effects, script development are a few of the many jobs a video producer is equipped to do for your business. 

Outsourcing content before the holidays brings your business closer to your customers and followers before your competitors could ever reach ‘em! Contact us for more information, and we’ll be there quicker than Christmas-stocked shelves at Walgreens.