Do You Need To Hire A Virtual Assistant To Manage Your Blog?
In our previous blog entries, we’ve discussed and realized the importance of having a blog for your business. It is definitely an integral part of your marketing efforts, especially if you’re a start-up business like many others.
Many professionals have a hard time keeping up with the tasks that come with managing their businesses. And while in today’s world quality content is more important than ever, creating that content can feel like just one more thing demanding your attention that needs to get done quickly. However, you can’t and shouldn’t rush to create your content, as poorly written work can be a death sentence to your business.
To emphasize, your website blog is a key part of your marketing strategy, so it needs to be articulately written, engaging and relevant. The content you publish should be regular and fresh, and structured appropriately with strong keywords to help keep you high on Google’s search results.
Beyond developing great content, there are many technical tasks that accompany your blog, such as formatting, uploading, and finding good images. If people start to interact with your posts, you’ll need to respond in a timely fashion. All considered, blogging is time consuming; there’s no doubt about it.
How are you going to find the time to do all this, in addition to running your business? If you’re having to ask this question, the answer could be this: hire a virtual assistant.
Do you really have to hire someone to do this?
You could definitely use a virtual assistant (VA) if any of the below pain points sound familiar:
Your writing skills are not polished.
Your schedule is already hectic.
You struggle to come up with fresh content ideas.
You don’t understand SEO.
You’re not particularly technical.
·You don’t have a strong understanding of marketing best practices.
Virtual Assistants are trained professionals who provide services to those who wish to outsource aspects of their business. VAs come in all shapes and sizes, so to speak; most specialize in particular areas of business.
When hiring your VA, you’ll need to make sure that he or she is experienced in content creation and marketing. They should also be conversant with SEO and the web software you use. It goes without saying that your VA should be highly organized and able to stick to a regular schedule.
Let’s take a look at the duties your VA will need to perform:
You might have ideas about the content you wish to create. That’s fine; you can pass this guidance onto your VA. However, since they are the ones with the core skills, it is prudent to let them run with their own ideas.
Your VA should have proven experience and an articulate writing style. They should fully understand SEO (search engine optimization) and be able to write each post with this in mind. They’ll be adept at finding the most appropriate keywords; they should understand the consequences of keyword stuffing and be familiar with link building.
Lastly, your VA should be able to select compelling, relevant images to help highlight your post. Formatting posts should be done in accordance with SEO best practices, too.
You VA must be highly organized. It helps if they have some kind of system to help them regulate your posts and plan in advance. The VA then has a schedule to refer to and can come up with relevant content ideas well in advance.
Your VA will need to be on the ball when it comes to responding to and engaging followers. If your blog is good (and marketing is done correctly, you’ll attract followers to it.) Some of those followers will have something to say about your content.
Jasmine & Co. is a good place to start as they specialize in organizing business processes and put project management systems in place. They can work with you in identify the best tool to suit your business needs.
Marketing your blog is crucial. Clever content alone just won’t cut it – you have to make an effort to spread your blog far and wide. Every post you put up will need to be promoted. There are several ways your VA can do this. He or she should post it on your social media channels, even paying to have it channeled to carefully chosen audiences. This also means you’ll need a moderate marketing budget to boost your posts.
You VA can also connect with influences to spread your content as far as possible. They can locate other blogs related to your type of content and comment on them, with links back to your blog, so that you’re reaching people who are already interested in your niche. Guest blogging is also a great way to promote yourself. Other bloggers will be happy to your content as it will bring more traffic to their sites; it’s a win-win situation for all.
Your Time Is Precious… So Spend It Wisely.
Finding the right VA, in itself, is already a task. Luckily, there are a lot of resources available out there to help make things easier. One of which is Jasmine & Co. They’re a one-stop shop virtual agency that specializes in general administration, marketing and tech/system set-up. They house fully-trained and efficient virtual assistants that can do just about everything when it comes to managing your business blog.
Hopefully it’s now clear just how much time a virtual assistant can save you by managing your blogs. Virtual assistants can take care of content creation, marketing, the technical aspects and all of the other related organization. By using a VA to manage to content, you’ll free up precious time so you can focus on other aspects of your business.
With your blogs taken care of and you own time dedication to other operations, who knows.. you may even have a life outside your business! That’s practically unheard of for most startups and entrepreneurs. Good luck hiring your life-saving VA!
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