When you are starting your business, there are so many things to keep in mind when it comes to marketing and promotion. Most successful companies utilize various outlets of marketing. A few examples are social media platforms, email marketing and blogging for your business. The main focus of marketing is to get your name out there in the world and to get clients. Creating a blog for your business can help with driving traffic, connect more with your target audience, and help establish you as an expert in your field.