Easy Steps

Don’t Be Scared, It’s Just Marketing Automation

Don’t Be Scared, It’s Just Marketing Automation

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force, but just a marketer pulling some metaphorical levers and gears behind a curtain. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust.