Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force, but just a marketer pulling some metaphorical levers and gears behind a curtain. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust.
To win in life, you need to be the person who makes things happen. It’s good to be observant in life and to wonder about what happened, but those will only take you so far. If you are making things happen for you, then it means you are figuring things out, and that is always a good thing in my book.