niche

Know Your Why and Find Your Niche in Business

Know Your Why and Find Your Niche in Business

I don't think too many people wake up one morning and say to themselves, "I'm going to start my own business today." Starting up any business takes a lot of effort, a good amount of skill and a little bit of pixie dust. Okay, maybe not the pixie dust, but it does take vision and ingenuity. Some people are successful entrepreneurs from the start of it all, and others are not. Perhaps they are successful because they have defined certain things that keep them focused. The main reason an entrepreneur starts a business is affectionately referred to as "Their Why?" This why is generally what keeps people from throwing in the towel when it starts getting tough.