Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force, but just a marketer pulling some metaphorical levers and gears behind a curtain. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust.
To win in life, you need to be the person who makes things happen. It’s good to be observant in life and to wonder about what happened, but those will only take you so far. If you are making things happen for you, then it means you are figuring things out, and that is always a good thing in my book.
We are given the opportunity to decide what life will be for us individually. We mature and, as life goes on, we start to learn more about who we are and what we were sent on this earth to do. More times than not, we get lost along the way, get distracted, or just give up. Sometimes we have support and sometimes we don’t. So you have to understand who YOU are as a person and what you were sent here to do – and that differs from person to person.