Blog Your Way to the Top
How Blogging Benefits Your Business
Writing blogs is not easy, so much so that most people don’t consider this anymore as an important part of the entire marketing environment. There has been much debate around this and some questions are still left unanswered - Is it worth the time? Do people still read them? How does it work in promoting my business?
Regardless if you’re a small business or multinational company, blogging is integral to you online content marketing strategy. Success in blogging might seem like a long shot when you’re starting out, but consistent, creative and engaging content will help you hit those marketing goals in no time.
Here are 4 sure-fire ways to get your blog going:
Drive traffic to your website
Creating a blog for your business allows you to put your content out there, for your customers to see. It gives you that opportunity to create relevant content for them and this can be utilized as a great marketing tactic to drive traffic back to your site.
All successful businesses out there use social media platforms like Facebook, Twitter, Pinterest, Linkedin to market. With your blog, you can post links with relevant visuals of you blog to these platforms. This is a great way to let your customers be directed to your own website. Give them a reason to click through your site.
Another great tactic to drive traffic is to post inbound links directly in your blog posts. You can use this to lead them to specific pages of your website.
Increase your Search Engine Optimization (SEO)
Without a doubt, blogs increase your SEO. Fresh content is definitely the key in making your way to the top of those search engine page results.
Make your blogs relevant and relatable. Focus on common issues and trends, anticipating what your target market will be looking for in the web. Use keywords and topics on your blog. List out keywords, topics, and categories you want your business to be found with. You should also use these words, and related expressions when writing your posts.
Another important aspect is consistency. Blogging regularly about your business will naturally increase your search keywords. This is an effective means to make your content searchable and available for your audience reach.
Position your brand as an industry leader
Well-written articles reflect a sense of credibility and expertise in your chosen field which establishes your brand as a leading expert. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.
You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them.
Develop better customer relationships
Blogs provide another source to deepen the connection with your customer. Through your website and other social media platforms, blogs and other relevant content directly engage your audience, enabling them to know more about your business in the comfort of their own homes.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
We believe in the saying ‘Practice what you preach’ and so you can expect blog posts like this here on our website every Friday. We also feature Guest Bloggers and if you’re interested, click here to learn more.
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